The purpose of this Request for Application (RFA) is to fund up to ten, 2-1-1 Community Information and Referral services (211 Call Centers) to proactively identify and refer eligible callers to the California Smokers’ Helpline (CSH). This project is designed to increase awareness and use of existing free tobacco cessation services among low income individuals, who disproportionately experience high rates of tobacco use. The longterm goals are to accelerate quitting behaviors and significantly reduce tobacco use.
Each 211 Tobacco Cessation Referral Project will implement a prescribed Scope of Work (SOW), which includes activities to participate in training and technical assistance provided by the CSH, modify Call Center data management systems, integrate the referral process into the Call Center workflow, ensure that a secure electronic referral process is in place, and train Call Center specialists.
The 211 Call Center Tobacco Cessation Referral grants provide an opportunity for California to enhance both tobacco quit attempts and quitting among populations that bear the greatest burden of tobacco use/nicotine addiction.