Community Development, Health and Nutrition
State or Federal?

The purpose of this Request for Application (RFA) is to fund up to ten, 2-1-1 Community Information and Referral services (211 Call Centers) to proactively identify and refer eligible callers to the California Smokers’ Helpline (CSH). This project is designed to increase awareness and use of existing free tobacco cessation services among low income individuals, who disproportionately experience high rates of tobacco use. The longterm goals are to accelerate quitting behaviors and significantly reduce tobacco use.
Each 211 Tobacco Cessation Referral Project will implement a prescribed Scope of Work (SOW), which includes activities to participate in training and technical assistance provided by the CSH, modify Call Center data management systems, integrate the referral process into the Call Center workflow, ensure that a secure electronic referral process is in place, and train Call Center specialists.

The 211 Call Center Tobacco Cessation Referral grants provide an opportunity for California to enhance both tobacco quit attempts and quitting among populations that bear the greatest burden of tobacco use/nicotine addiction.

Eligible Entities
Nonprofit Organizations
Eligibility Notes

Eligible entities are 211 Call Centers located in California. No other entity is allowed to apply for these funds.

Due Date
Sep 10, 2020
Due Date Notes

By 5:00 PM

RFP Release Date
Jul 16, 2020
Min Award
Max Award
Total Possible Multi-Year Award
Annual or Multi-Year?
Match Required?
California Tobacco Control Program
Total Amount Available for All Grants
Competition Notes

Funding is contingent upon available revenues and appropriations by the Legislature and the Governor’s Budget.

All applicants intending to submit an application are required to submit a letter of intent. Those who do not submit a letter of intent will not be considered for funding. This letter is not binding and applicants submitting a letter of intent are not obligated to submit an application. One (1) signed letter of intent must be uploaded to the TCFOR website ( by Thursday, August 20, 2020, 5:00 p.m. Pacific Standard Time (PST)*. The letter of intent format and instructions can be viewed in the RFA.

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